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New This Girl Can campaign champions Black women in sport and physical activity
Sport England’s groundbreaking This Girl Can launches today with a powerful new campaign, We Like the Way You Move , redefining what women getting active looks like and championing under-represented groups, including Black women. Thirteen street-cast women from across England take centre stage in the TV advert, shown moving in ways that reflect their real lives – from family bike rides, dancing in the kitchen and pregnancy yoga, to wheelchair rugby, boxing and walking footbal
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Dec 10, 20253 min read
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